Dracena Plant Powered Beauty
  • Vegan
  • Cruelty Free
  • Organic
  • Recycle

The Future is PLANT-POWERED Beauty

At DracenaTM Plant Powered Beauty our line of products is comprised strictly with that future in mind.

Our Vision

Created by a stylist for consumers, we envision our products showing that a healthier, more compassionate, and greener selection is not only possible, but is the superior option. Our family-owned business has created formulas that are cruelty-free, vegan, organic and help preserve our beautiful earth.

Our Mission

To create a sustainable hair care line that is superior to traditional products on the market, all while preserving Mother Earth.
  • Vegan
  • Cruelty-Free
  • Sulfate-Free
  • Paraben-Free
  • MIT Free
  • Certified Organic Extracts
  • UV Protectants
  • Plant Proteins
  • Color Protecting

Preservative System

DracenaTM products are all paraben-free. Parabens are a commonly used preservative in personal care products that help extend the shelf life of a product. Recent studies have shown parabens present in breast tumors, creating a demand for a better alternative. Dracena’s products are that better alternative!

Heat Protection

Our products protect hair from environmental factors that can fade color and cause premature degradation of the hair structure. Our powerful UV protectants and natural antioxidants from White Tea enhance color protection.

Stronger Resilient Hair

Shea Butter adds a protective moisture barrier to seal the hair shaft. Hibiscus and Vanilla Cactus help soothe the scalp, which can become dry and irritated from color treatment. Plant Proteins, Sea Silk and Peptides replenish the strength, resilience, and shine of youthful hair.

Certified Organic Extracts Condition Hair and Increase Shine

  • Our Products

    Our Products

    All our products were carefully made with quality products high in nutrients and formulated to provide your hair with the nourishment, protection, and hydration it requires.
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    Ready to make the purchase for your DracenaTM products? Shop our selection of natural hair care products crafted for superiority and sustainability.
  • About


    At DracenaTM we believe that Plant-Powered products are vital to your overall well-being. What products you choose will help you feel better and have healthier hair.